The European Commission's brochure presents information on the first 100 calls for proposals that closed by 1 December 2014. Some key figures show the extreme popularity of Horizon 2020, which is proved by the enormous number of 36,700 proposals received. Many of the applicants are newcomers – nearly 40% of participants in these first calls did not take part in FP7. The participation of industry and SMEs has increased, largely due to the focus of the programme on the deployment of research results through demonstration, proof of concept and pilot actions. The quicker time to grant of eight months was met in 95% of cases.